Skip to content

Yahoo! Ad News Roundup: Stories You May Have Missed This Week

April 6, 2013

Local mobile ads poised to take off; European brands warm up to personalization; brands do like Facebook likes after all

In the world of digital advertising, if you turn away for a second, you might miss the next big thing. To help you keep you up to date on the news you need to know, every week we’ll bring you ad stories you might have missed, but can’t afford to ignore

Revenue from mobile local advertising to soar
Everyone sings the praises of mobile advertising but what about local? Combine the two and you might have an unstoppable advertising force, according to projections by BIA/Kelsey that mobile-local ad revenue will skyrocket over the next five years. The local media authority projected revenue from mobile local will grow to $9.1 billion by 2017 after reaching $1.2 billion in 2012. As part of that growth, BIA/Kelsey predicts that large brand advertisers will boost their campaigns to take advantage of both mobile and local.

‘You talkin’ to me?’
The next time Robert de Niro needs to psych himself up, he won’t have to talk to a mirror. That’s after Nuance announced the launch of “Voice Ads,” a platform that allows advertisers to craft mobile ads that interact with viewers using voice recognition software. In a video, Mike McSherry, vice president of advertising, demonstrated the technology by conversing with a virtual magic 8-ball that is part of a mockup ad. Nuance hinted the technology could even find its way to digital TV streaming and in-car advertisements.

European advertisers warm up to more personalized digital marketing
Americans aren’t the only ones taking advantage of personalized digital marketing strategies. Brands across the pond are now jumping on the bandwagon. Research by Neolane found by 2014, three times as many European-based brands will offer users personalized, real-time website experiences. A big reason why is that fewer than one in 20 marketers surveyed doubt the ROI of online personalization tactics.

RTB spend continues to grow
Real-time bidding ad spend in the United States is expected to make up 19% of all digital display ad spend in 2013, according to new forecasts by eMarketer. The analyst projects spending on RTB will grow to $3.4 billion this year, a 73% year-over-year increase, and could reach $8.5 billion and make up 29% of total digital display ad spending by 2017.

You like me, you really like me! But does it matter?
Likes on Facebook have basically become the reserve currency of the social media age, but do advertisers really value them? In short, yes, but according to a recent article for Adweek, marketers increasingly value social shares above all else.




From → Uncategorized

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: