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5 Steps to Create a Website That Both Your Customers & Search Engines Will Love

July 20, 2013

EBRIKS INFOTECH SEO COMPANY INDIA SHARE ABOUT A website is a window that enables people across the globe to have a peak into the offerings of your business. As there is countless number of websites on the internet, it is very important that your website is attractive enough to grab the attention of the internet users as well as the search engines. In order for your website to survive in this competitive world, it needs to be equipped with certain characteristics that would rank it among the top search results of popular engines like yahoo, Google, etc. Here, we will talk about 5 major steps that you need to take in order to make your website a favorite among surfers as well as search engines.

First of all is the design. A well organized and visually appealing website is best able to attract the users. As they say, “First impression is the last impression”, if your website is not appealing enough to hold the visitor at first look, there is a fair chance you will loose more than half of your potential customers. Informative graphics, meaningful images, proper arrangement, right combination of colors are the key features of a good looking website.

The next step is content. The text that you use in your website should be comprehensible, grammatically correct and direct. A confusing description can easily shoo the visitor away from your website. It serves as a guideline to your visitors if you have your keywords highlighted in the text. Nobody wants to read a long paragraph to know about your business, neither do they have time for it. Therefore, keywords and relevant pictures serve as a great help to make the visitor understand what all your business is about.

Another important thing to remember is utility. This step calls for the functionality of each and every link provided on your website. Broken links can prove to be annoying to the visitors and increase the chances of reduced traffic on your website. Also, you must make sure that no dis-reputed or non-sense sites are linked to your website. Irrelevant and dis-reputed links put you down in the list of search results.

One of the most important of all is applicability. Easy user-interface is extremely substantial. Fast loading pages, minimum scroll, proper organization of categories and sub-categories make a huge difference. Easy navigation increases the chances of a visitor staying for longer time on your website. None of the other features would matter if the applicability of your website is flawed.

Equally important step is a solid SEO foundation. SEO companies make sure that your website stays on top of the search results. Making use of the keywords, they orient your web marketing in a direction of unmatched success. From reputation management to coping with negative SEO, these companies cover all the aspects of positive web marketing.

Apart form these, there are other steps too like social media integration, email hosting, mobile device orientation, etc. that also make considerable difference.



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