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An Overview Of UK Digital Market July 2013

August 5, 2013

EBRIKS INFOTECH SEO COMPANY INDIA Share This Time The Fantastic and Different News For You.Let’s have a look on some of the important topics which were covered in the report-

The number of Britons using the PC to surf the web remained stable at 44.6m unique users, with video consumption slowly increasing month on month to almost 36.8 m unique viewers.

Mobile was emerged out as the other area of growth again with an overall month on month rise of almost 3% to 29m with daily visitors rising 3.5% to 11.1m.

This month males demographic group was in focus, where males are aged between 25 to 34 years and showcases a couple of areas of interest that you might not have considered for this group.

Usually, tax is the highest indexing category for the group, although the volumes have been admittedly low. Also, politics makes in the list of top 10, showing keen interest in the local elections which were held during the month.

Perhaps more stereotypical is the e-commerce initiatives around music and movies, more use of humour web sites and visiting lifestyle sites, like, Dailymotion and CraveOnline along with some other gaming websites.

 Sports is the section reviewed through the multi-platform lenses this month and emphasises the value of mobile    for keeping updated with recent developments in the sector;

  • Particularly, BBC Sport and Sky Sports have performed well with their on-network mobile browsing making contribution of a mobile exclusive audience of 1.8m and 1.2m unique users, respectively. It means, there is an incremental reach of 25% and 34%.

VEVO gained the top spot pushing UMG back into the second place in the YouTube partner channels ranking, whilst, Maker Studios has climbed two places to the number six.




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