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How To Make Use Of Videos For Website Promotion?

September 17, 2013

EBRIKS INFOTECH SEO COMPANY INDIA provides News About  Many marketers make a mistake of ignoring video promotion as a method to surpass rivals in the search results. However, with the help of videos, you can do an effective promotion of your website. It has varied benefits, like-

  1. There is low competition so far
  2. Video creation is not a difficult and costly process
  3. People readily share links of good videos
  • Check video topic- It is important that video topics should be interesting, otherwise people will not be interested in watching it. Also, video size matters. If it is a longer video then less people will be interested to watch it till the end. Therefore, it is recommended to make your videos not more than 3-5 minutes. In case of a broad topic, you should create a series of short videos.
  • Name of the video is everything- Another crucial factor is the title of a video. While choosing the title, you should choose two or three keywords which your video potential viewers might type and then append the word ”video’ to it. It is a good idea to use Google keyword planner for this purpose. Make sure that you have tested your video potential title in order to ensure that it will remain effective. It is good if video title sounds catchy and useful. You should limit the title length to 55-60 characters.
  • Make use of search engine optimization- Apart from using keyword research for search engines, it is also a nice idea to use different special tags containing vital queries. It will give clear idea to search engines what your video is all about and you can therefore, rank it higher than other videos of your competitors without tags.

It is imperative to maintain the natural look because otherwise your video will be considered as a spam and can be simply deleted. Moreover, it is not a good idea to give such videos to users which do not match their search queries. Google gives preference to pages with useful and unique content.


Where to upload the video?

Whether you should upload a video on your own website or you should opt for other popular video hosting services? Infact, there is no clear cut answer to this question. However, there are some benefits of using popular video hosting services. First, it is a cost saving technique. If you are having various videos and user stream is considerable then you may required costly hosting resources.

Second; YouTube service belongs to google and therefore, it has an added benefit which optimization specialists call ‘trust’.

However, there is a single drawback of promoting your video on YouTube service:users will required to take several additional steps in order to reach to your website.


How to attract online users to your website?

If you have found the video on some hosting service, how can you make the user who has seen the video to click through your website also? If it is feasible then you should mention the name of the company at the starting and at the end of the video. If it is not possible then you should show your logo. Here the most effective way is to have your website name and address displayed during the entire video. However, it is also important that you should not overload your video with logos and links because it can distract the viewer and it can make the video too promotional. There are varied large video hosting services, like YouTube, etc., which permit you to embed your site link into your video description. Also, if you are having your own video channel on these websites then make sure it is containing your brand name. It is a good tactic to respond to the users feedback. Users always appreciate personal touch and if it is done in an effective manner then it can attract the audience to your website. You can also comment on the other people’s videos from the same category.








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